New graphical identity
By Kenneth Sundström , 2016-11-29

New graphical identity

This year Swedish Lorry Parts celebrates 25 years in business. Amongst other things we are taking this opportunity to celebrate by renewing our corporate identity.

As one of the worlds’ leading suppliers of spare parts for heavy vehicles we decided that the corporate identity didn’t quite measure up to that of a modern company.  An important part of the new identity is our packaging, which will be receiving a complete facelift later in the year.

“The objective behind the new design is to better reflect the high quality and level of service which we offer”, says Peter Emilson, CEO at SLP. “We’ve been working together with a team of experts to update our graphical profile, to renew our website, our catalogue, our exhibition material and our packaging design.”

The new logo with is characteristic shield takes inspiration from a common theme in the motor industry and is designed to create familiarity and continuity with the company’s earlier idiom.

The graphical pattern associates to the network of varying paths between transport and people and goods throughout the world, and the network we ourselves offer in the form of sales and service centres for SLP products.

New packaging

A further reason for the design changes is that we will have a clearer divide separating us from unserious operators who have tried to copy our products and our packaging.

Peter continues, “We want our customers to feel completely safe in the knowledge that they will be assured the high level of quality that SLP stands for when they choose our products”.  We believe that the new packaging gives a better impression of our exclusivity and quality and we will be phasing out the older ones gradually during the coming year”.

We are also looking over the environmental issues regarding our transport solutions and we are endeavoring to make our packaging more environmentally friendly.

Even the website is undergoing a facelift

“We are also working intensively to update our website regarding not only design but contents and usability and we will be making considerable updates in the autumn”, says Peter Emilson.

Swedish Lorry Parts – Experts in replacement parts

Swedish Lorry Parts (SLP) is a Swedish company that specializes in replacement parts suitable for Volvos heavy vehicles and construction equipment. We also have a range of parts suitable for Scania trucks and buses. SLP saw a deficiency in market that was unable to deliver replacement parts of high enough quality at the right price and we wanted to change that. In order to ensure sufficient quality, we have our own production and product development. Our customers can have confidence in what we deliver as our quality requirements permeate the entire production process, from sourcing to finished product.  Thanks to an efficient organization, we can deliver quickly throughout the world.

We compete against original parts, but we choose to be better and more affordable.

For more information, contact

Claudia Blom 
Phone dir:  +46 8 555 978 05   
Email: claudia.blom@slp.se



News, August

NEW
V-STAY

V-STAY

Part Number: VSY-314
Category: Rear wheel & boggie suspension
NEW
TIE ROD

TIE ROD

Part Number: TR-662
Category: Rear wheel & boggie suspension
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V-STAY

V-STAY

Part Number: VSY-829
Category: Rear wheel & boggie suspension
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MULTI-RIB BELT

MULTI-RIB BELT

Part Number: DB-6823
Category: Cooling system
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MULTI-RIB BELT

MULTI-RIB BELT

Part Number: DB-653
Category: Cooling system
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BEARING PINION

BEARING PINION

Part Number: BRG-461
Category: Rear axle, CE front axle
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BEARING PINION

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Part Number: BRG-402
Category: Rear axle, CE front axle
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WINDOW LIFT LH

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Part Number: WRG-552
Category: Door
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WINDOW LIFT RH

WINDOW LIFT RH

Part Number: WRG-554
Category: Door
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FLANGE YOKE

FLANGE YOKE

Part Number: MED-811
Category: Propeller shaft
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V-BELT

V-BELT

Part Number: DB-515
Category: Cooling system
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JOINT BELLOW

JOINT BELLOW

Part Number: BK-294
Category: Other gear box
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RUBBER CUSHION

RUBBER CUSHION

Part Number: RC-531
Category: Other gear box
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HOSE

HOSE

Part Number: H-542
Category: Other gear box
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HOSE

HOSE

Part Number: H-184
Category: Other gear box
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HOSE

HOSE

Part Number: H-904
Category: Other gear box
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GASKET

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Part Number: EPL-077
Category: Fuel system
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GASKET

GASKET

Part Number: EPL-3658
Category: Engine
NEW
DRIVE BELT

DRIVE BELT

Part Number: DB-006
Category: Service and maintenance
NEW
DRIVE BELT E.MOTOR / COMPRESSOR

DRIVE BELT E.MOTOR / COMPRESSOR

Part Number: DBS-970
Category: Service and maintenance
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GEAR

GEAR

Part Number: GBG-305
Category: Gear box
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V-BELT

V-BELT

Part Number: DB-891
Category: Cooling system
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STABILIZER BAR

STABILIZER BAR

Part Number: RR-892
Category: Shock absorbers, anti-roll bar
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OIL PRESSURE SWITCH

OIL PRESSURE SWITCH

Part Number: PS-877
Category: Instruments, contacts & sensors
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PRESSURE SENSOR

PRESSURE SENSOR

Part Number: SEN-745
Category: Instruments, contacts & sensors
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INJECTOR

INJECTOR

Part Number: INJ-580
Category: Fuel system
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STABILIZER BAR

STABILIZER BAR

Part Number: RR-3062
Category: Shock absorbers, anti-roll bar
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STEERING LINK

STEERING LINK

Part Number: SL-555
Category: Steering
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TIE ROD

TIE ROD

Part Number: TR-086
Category: Rear wheel & boggie suspension
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STABILIZER BAR

STABILIZER BAR

Part Number: RR-807
Category: Shock absorbers, anti-roll bar
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STABILIZER BAR

STABILIZER BAR

Part Number: RR-868
Category: Shock absorbers, anti-roll bar
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TIE ROD

TIE ROD

Part Number: TR-117
Category: Rear wheel & boggie suspension
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TIE ROD

TIE ROD

Part Number: TR-798
Category: Rear wheel & boggie suspension
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V-BELT

V-BELT

Part Number: DB-707
Category: Cooling system
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TIE ROD

TIE ROD

Part Number: TR-799
Category: Rear wheel & boggie suspension
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LIGHT BULB H3 24V 70W 10 PCS

LIGHT BULB H3 24V 70W 10 PCS

Part Number: LIB-517
Category: Lighting
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LIGHT BULB H4 24V 70W 10 PCS

LIGHT BULB H4 24V 70W 10 PCS

Part Number: LIB-515
Category: Lighting
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LIGHT BULB 1115 BA15S 24V 15W

LIGHT BULB 1115 BA15S 24V 15W

Part Number: LIB-774
Category: Lighting
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LIGHT BULB 5301  W2X4,6d  1,2W 24V

LIGHT BULB 5301 W2X4,6d 1,2W 24V

Part Number: LIB-055
Category: Lighting
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SENSOR

SENSOR

Part Number: SEN-012
Category: Instruments, contacts & sensors
NEW
TRIM HOSE

TRIM HOSE

Part Number: H-550
Category: Other gear box
NEW
TRIM HOSE

TRIM HOSE

Part Number: H-548
Category: Other gear box
Copyright Swedish Lorry Parts 2016
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