New graphical identity
By Kenneth Sundström , 2016-11-29

New graphical identity

This year Swedish Lorry Parts celebrates 25 years in business. Amongst other things we are taking this opportunity to celebrate by renewing our corporate identity.

As one of the worlds’ leading suppliers of spare parts for heavy vehicles we decided that the corporate identity didn’t quite measure up to that of a modern company.  An important part of the new identity is our packaging, which will be receiving a complete facelift later in the year.

“The objective behind the new design is to better reflect the high quality and level of service which we offer”, says Peter Emilson, CEO at SLP. “We’ve been working together with a team of experts to update our graphical profile, to renew our website, our catalogue, our exhibition material and our packaging design.”

The new logo with is characteristic shield takes inspiration from a common theme in the motor industry and is designed to create familiarity and continuity with the company’s earlier idiom.

The graphical pattern associates to the network of varying paths between transport and people and goods throughout the world, and the network we ourselves offer in the form of sales and service centres for SLP products.

New packaging

A further reason for the design changes is that we will have a clearer divide separating us from unserious operators who have tried to copy our products and our packaging.

Peter continues, “We want our customers to feel completely safe in the knowledge that they will be assured the high level of quality that SLP stands for when they choose our products”.  We believe that the new packaging gives a better impression of our exclusivity and quality and we will be phasing out the older ones gradually during the coming year”.

We are also looking over the environmental issues regarding our transport solutions and we are endeavoring to make our packaging more environmentally friendly.

Even the website is undergoing a facelift

“We are also working intensively to update our website regarding not only design but contents and usability and we will be making considerable updates in the autumn”, says Peter Emilson.

Swedish Lorry Parts – Experts in replacement parts

Swedish Lorry Parts (SLP) is a Swedish company that specializes in replacement parts suitable for Volvos heavy vehicles and construction equipment. We also have a range of parts suitable for Scania trucks and buses. SLP saw a deficiency in market that was unable to deliver replacement parts of high enough quality at the right price and we wanted to change that. In order to ensure sufficient quality, we have our own production and product development. Our customers can have confidence in what we deliver as our quality requirements permeate the entire production process, from sourcing to finished product.  Thanks to an efficient organization, we can deliver quickly throughout the world.

We compete against original parts, but we choose to be better and more affordable.

For more information, contact

Claudia Blom 
Phone dir:  +46 8 555 978 05   
Email: claudia.blom@slp.se



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